Gmail then followed in September 2019 by launching Dark Mode for Android, iOS devices, and even iOS Mail, all in the same year.īy November 2019, 95% of users reported they prefer Dark Mode over Light Mode (Polar). Dark Mode also offers a classy, upscale feel which can be just as important to your content strategy - or more, depending on how you look at it.Īpple led the way, introducing Dark Mode on its 15th release of desktop Operating System, macOS Mojave, in September of 2018. The reversed color scheme minimizes blue light and enhances readability to deliver a soothing experience to the eyes, which is ideal for people with light sensitivity or those who work at night in a low-light environment.Īs our daily screen time continues to get longer and our inboxes get a lot fuller, dark mode helps make content a lot more legible, allowing us to consume more content with less eye fatigue while reducing battery life on whatever device you’re using.
Ready to dive in? Here’s everything you need to know about Dark Mode in emails.ĭark mode is an accessibility setting that shifts the interface’s color palette to display content in high contrast using dark background colors and light-colored text, icons, and IU elements. So there’s no resisting it any longer… it’s time to come to the dark side.
But since Apple, Gmail, and other industry heavyweights added this setting to their email client, the virtual customer experience has been taken to a whole new level. It sounds pretty cool, but what actually is it? The radiating trend that’s taking over inboxes, apps, and browsers is also creating new challenges for marketers - especially in email marketing.
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